Deodorants Market Share, Size, Trends | Industry Analysis 2023-2028

IMARC Group, a leading market research company, has recently releases report titled “Deodorants Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” The study provides a detailed analysis of the industry, including the global deodorants market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the deodorants market?

Report Attributes	Details
Market Size in 2022	US$ 27.4 Billion
Market Forecast in 2028	US$ 35.9 Billion
Growth rate (2023 to 2028)	CAGR of 4.6%
Base Year of the Analysis	2022
Forecast Period	2023-2028

What is deodorants?

A deodorant is a personal grooming product used to prevent unpleasant body odor caused by sweating. It contains antimicrobial properties that slow down the process of bacterial breakdown and perspiration in armpits, feet, and other parts of the body. Presently, it is available in the form of sprays, aerosols, wipes, roll-ons, and sticks packed in hollow tubes, cans, and plastic bottles.

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What are the growth prospects and trends in the deodorants industry?

The growing consumer spending on personal hygienic products represents one of the key factors catalyzing the demand for deodorants. In addition, the increasing use of coconut oil, essential oils, activated charcoal, and baking soda to manufacture organic deodorants is contributing to the market growth. Besides this, the introduction of affordable, pocket-sized variants is bolstering the market growth. Furthermore, the rising emphasis on launching long-lasting and strong fragrant deodorants is positively influencing the market. Moreover, the expansion of e-commerce retail channels and increasing promotional activities undertaken by leading players through social media platforms are propelling the market growth.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Product Type:

• Sprays
• Roll-On
• Creams
• Gels
• Wipes
• Sticks
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

Breakup by Packaging Type:

• Metal
• Plastic
• Others

Breakup by Region:

• North America (U.S. & Canada)
• Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
• Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
• Latin America (Brazil, Mexico)
• Middle East & Africa

Who are the key players operating in the industry?

The report covers the major market players including:

• Adidas AG
• Avon Products Inc. (Natura & Co.)
• Beiersdorf AG (maxingvest ag)
• Cavinkare Private Limited
• Church & Dwight Co. Inc.
• Colgate-Palmolive Company
• Estée Lauder Companies
• Godrej Consumer Products Limited
• Henkel AG & Co. KGaA
• Lion Corporation
• L'Oréal
• The Procter & Gamble Company
• Unilever Plc.

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